Meet the Team at
Wise Women Prosper
Veronica Aguilera | Wealth Advisor & CEO
Veronica’s focus on women is intentional—and it’s rooted in the real way life tends to unfold. Women often live longer, may step away from the workforce during different seasons (to raise children, care for parents, or support family needs), and are more likely to find themselves managing money alone for a meaningful stretch of retirement. That longer runway changes the planning conversation. It isn’t just about reaching a number or being “set” at retirement—it’s about building income that can last for decades, adjusting as life evolves, and protecting independence through every transition that may come.
For many women, retirement planning also carries a unique emotional weight. When you’ve spent years juggling responsibilities, putting others first, or rebuilding after a major life change, financial clarity becomes more than a spreadsheet—it becomes stability. Veronica helps create a plan that supports real life: steady income, smart tax decisions, healthcare and inflation planning, and a clear roadmap for “what happens if…” moments—so you’re not left trying to make big decisions under pressure.
Although Veronica specializes in serving women, she also works with men who recognize something deeply important: retirement planning isn’t only about the years you share—it’s also about the years she may have to navigate without you. Many partners want to know that if she’s the one who lives longer, she won’t be left with confusion, paperwork, and avoidable stress. Veronica helps couples design a plan that’s easy to follow, built to last, and structured so she can step confidently into the driver’s seat at any point—without having to “figure it out” in the middle of grief or overwhelm.
Veronica believes true prosperity is more than being “fine on paper.” It’s sleeping well at night because you know your income has a purpose. It’s feeling grounded when markets move because you understand the strategy. It’s knowing your money is aligned with your values, your family, and your future—and that you have a trusted guide beside you, helping you make wise decisions with calm, clarity, and confidence.
David and Ashley Lundberg
As Operations Officer, Ashley Lundberg is often the first person clients connect with—and the one they remember. She's the bright, reassuring presence who makes sure every detail is handled: appointments are confirmed, questions are answered quickly, and events feel seamless from the moment you walk in. With a Master's degree in Business Leadership, Ashley blends warmth with strong organizational leadership, creating an experience that feels elevated, personal, and fully cared for—so clients can stay focused on the decisions that truly matter.
As Portfolio Manager, David Lundberg brings discipline, precision, and deep respect for what your wealth represents. A Marine Corps combat veteran wounded in Iraq, David returned home determined to build a life of purpose through service and excellence. He earned dual MBAs in Finance and Criminal Justice, and he approaches portfolio management with a steady hand and a long-term mindset—especially for those nearing retirement who have saved well and now want a clear, dependable income strategy.
For David, the numbers are never just charts on a screen. Every dollar is personal. Each "nickel and dime" represents something real: time with family, the freedom to travel, the ability to stay in the home you love, support for children or grandchildren, great healthcare, and the confidence to say, "I'm okay." He's passionate about turning careful financial strategy into something clients can actually feel—reliable income, protected purchasing power, and stability through the ups and downs of the market.
Together, Ashley and David reflect the heart and strength of Wise Women Prosper: operational excellence paired with disciplined investment oversight, all designed to help clients move from simply accumulating wealth to living well on it—with clarity, confidence, and peace of mind for every season ahead.
Pricing
At Wise Women Prosper, we believe financial guidance should be clear, fair, and free of surprises. That’s why we’ve outlined our planning options in plain language—so you can see exactly what fits your needs and how we can support you. The power is in your hands to choose the level of partnership that feels right for your life and goals.
Plan & Protect
Designed for women and families who want to stay in the driver’s seat and simply want a clear roadmap. This flat-fee plan gives you a step-by-step strategy you can follow at your pace—whether you’re still working, prefer a DIY approach, or want guidance without moving your investments. If you’d like a check-in later, annual reviews are available for an hourly fee.
Flat, one-time fee starting at $3,000
Includes:
✔ One-time retirement income plan
✔ Tax-efficient withdrawal analysis
✔ Social Security claiming strategy
✘ Ongoing implementation not includedNo ongoing support, but the fee can be applied toward AUM if you later become a full-service client
Best for DIY investors or those already working with another firm
One-Time Planning Engagement
Partner & Prosper
Designed for women and families with $600K+ in investable assets who want a full-service partnership. We provide ongoing portfolio management, tax-loss harvesting, and proactive rebalancing as needed—plus three scheduled meetings per year and year-round email/phone support to keep you confident and on track.
Tiered % of assets under management: $6,000 – $20,000/year depending on portfolio size
Includes:
✔ Investment management
✔ Tax-efficient withdrawal strategy
✔ Social Security & Medicare planning
✔ Retirement income planning
✔ 3 in-depth review meetings per year
✔ Ongoing phone and email access for life changesOngoing support included with proactive annual planning, real-time strategy updates, and adjustments
Best for women who want a trusted partner to stay actively involved in their long-term plan
Comprehensive Wealth Management
Steward & Sustain
Complex Financial Planning
Designed for women and families with significant hard assets—real estate, business interests, and multi-generational estate needs—who want a complete, highly customized plan with comprehensive tax planning, coordinated with your CPA and estate planner where appropriate. Includes four scheduled meetings per year, proactive tax planning, and ongoing reviews across your portfolio, real estate, and cash flow to keep everything aligned.
Includes:
✔ One-time analysis of complex financial structures
✔ Real estate income strategies
✔ Business transition planning
✔ Multi-generational wealth designOngoing support is optional; clients may choose one-time planning only, or add AUM-based annual support for complex needs
Best for clients with dynamic or layered financial lives seeking deep strategic planning and coordination
What About Annuities?
From time to time—and only when it truly supports your goals—we may recommend a fixed or fixed indexed annuity as part of a comprehensive plan (or even a simpler, income-focused strategy). When we do, it’s because an annuity may be the most effective way to create the kind of reliable, pension-like income or principal protection you want in retirement. If it’s a fit, we’ll walk you through exactly how it supports your plan, what tradeoffs to consider, and which options are strongest for your needs.
For transparency: if you decide to purchase an annuity, the annuity company—not you—pays us a commission. That’s simply how annuities are structured across the industry. We disclose this up front so you can clearly see how we’re compensated, compare alternatives side-by-side, and make an informed decision with no surprises. We’ll also explain the key details in plain language—costs, limitations, surrender schedules, riders, and how the annuity would (or would not) integrate with the rest of your strategy—so you feel confident in your decision.
Just as important, we do not count annuity dollars as “assets under management.” In other words, we don’t charge an ongoing management fee on money held inside an annuity. This is part of how we uphold our fiduciary standard and avoid “double dipping.” Our recommendation is based on what’s best for you, and our compensation is handled in a way that stays clear, fair, and fully disclosed.
A Journey We Take Together
Process
When choosing to work with Wise Women Prosper, you’re not entering into a one-size-fits-all process — you’re beginning a partnership. Our approach is designed to bring clarity and confidence to your financial life while honoring your values, your story, and your dreams.
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Our first step is a relaxed, no-pressure conversation where we both get to see if working together feels like the right fit. You’ll learn about our approach and how we guide clients, while we listen to your goals and needs to determine whether Wise Women Prosper is the best partner for you. When helpful, your spouse or partner is encouraged to join so we can explore your future together.
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First Meeting – Discovery & Vision
We start with you — your story, your values, and your vision for the future. This conversation helps us understand what’s most important in your life so we can design a plan that reflects your dreams. You’ll leave with a sense of clarity and excitement, knowing your goals are the foundation of everything we’ll build together.Second Meeting – Get Organized
Next, we’ll take stock of where you are today. By gathering your financial details — assets, liabilities, income, and expenses — we’ll create a clear snapshot of your current position. From there, we’ll design a cash flow plan that connects your day-to-day decisions with your bigger goals, giving you both structure and peace of mind.Third Meeting – Strategy Session
With your financial picture complete, we’ll start shaping strategies to help you reach your goals. We’ll cover retirement income options, risk management, and tax-efficient approaches. Most importantly, we’ll review everything together, inviting your input at each step. This isn’t a one-size-fits-all plan — it’s a thoughtful, flexible strategy built with your voice at the center.Fourth Meeting – Implementation & Welcome
This is where your plan becomes action. We’ll outline the steps for putting your strategy in motion, from investment choices to aligning resources with your priorities. You’ll gain confidence in knowing exactly how to move forward — and you’ll officially be welcomed into the Wise Women Prosper community.Continuing Support – As Needed
After your plan is launched, we’ll continue to walk beside you. Whether it’s a periodic review or addressing new questions as life changes, we’ll be here to ensure your plan evolves with you. Our commitment doesn’t end with implementation — it grows with every stage of your journey. -
After the foundation is in place, our work shifts into an ongoing rhythm. We’ll meet three times a year to review your plan, track your progress, and adjust as life unfolds. These meetings give us the space to celebrate wins, course-correct when needed, and ensure your financial resources continue to support what matters most to you.
Of course, life doesn’t always fit neatly into a calendar. If something is weighing on you, or if a new opportunity or challenge arises, I want to be your first call. You’ll always have unlimited email support, and we can schedule extra calls or meetings whenever you need them. Think of me as a steady partner you can lean on — whether it’s for big decisions or the little “Am I doing this right?” moments.
In between, I’ll also check in with you by email to touch on important updates and make sure the finer details of your strategy stay aligned with your bigger picture.