FAQ Section
Frequently Asked Questions
Popular - Common Questions
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At Wise Women Prosper, financial planning isn’t just about money—it’s about you. It’s a personal journey shaped by your values, dreams, and the life you want for yourself and those you love.
Financial planning is a thoughtful process of looking at where you are today and where you want to be tomorrow. Together, we’ll organize your financial picture—your income, expenses, savings, and investments—and explore strategies to help you reach your goals. That might mean planning for retirement, reducing taxes, paying off debt, or protecting your family’s future. Whatever your priorities, we’ll guide you through each step, creating a plan that is clear, practical, and uniquely yours.
At its core, financial planning is about confidence: knowing you have a plan, knowing you’re supported, and knowing you can live life on your terms..
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Our clients are women—and the families who love them—who are approaching or already in retirement. They’ve worked hard, saved wisely, and now want to turn those savings into a reliable income stream they can count on for life.
Many are navigating the big shift from building wealth to living on it. They want clarity around Social Security, taxes, healthcare costs, and what happens if one spouse passes away. Most of all, they want the peace of mind that comes from knowing their money will last as long as they do.
At Wise Women Prosper, we specialize in helping pre-retirees and retirees create a clear, structured plan that protects what they’ve built and supports the life they’ve envisioned—without fear of running out.
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Absolutely! We offer a complimentary Financial Clarity Session - a relaxed firt conversation where you can get to know us, ask your questions, and see if we’re the right fit for your goals. It’s not about making big decisions on the spot; it’s about giving you space to explore whether our approach feels right for you.
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You can manage money on your own—but research shows most people do better with a trusted advisor by their side. Vanguard and Morningstar studies, for example, have found that working with a financial advisor can add about 3% more in net returns each year compared to going it alone. That’s not because we pick magic investments—it’s because we help with tax strategies, income planning, risk management, and keeping emotions in check when markets swing.
At Wise Women Prosper, our role is to simplify the complex, keep you accountable, and make sure your plan adjusts as life changes. We help you create income you can’t outlive, optimize Social Security, reduce taxes, and protect your family’s future.
With us, financial planning becomes more than just “managing money”—it becomes a roadmap to peace of mind, confidence, and the freedom to live life on your terms.m description
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We proudly serve clients in Arizona and California, where most of our workshops and events take place. Thanks to today’s virtual tools, though, we’re able to provide financial planning to clients across all 50 states.
Whether you prefer to meet in person, by phone, or over Zoom, our goal is the same: to make the process easy, personal, and tailored to your needs—wherever you are.
Help - More Questions
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We believe financial guidance should be transparent, fair, and tailored—not one-size-fits-all or full of hidden fees. That’s why we offer different planning options depending on your goals and how involved you’d like us to be.
Your first appointment is always complimentary—a no-pressure conversation where we listen to your story and you can discover if we’re the right fit. If you decide to move forward, you’ll know exactly what it costs before making any commitment.
We’ve outlined all of our planning options—from one-time strategy sessions to full-service partnerships—on our Pricing Page so you can see which path might feel right for you.
No surprises. No pressure. Just clear guidance that honors the life you’ve worked so hard to build.
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Believe it or not, not all financial advisors are required to put your interests first. Some operate under rules that allow them to recommend products that benefit them more than you. Surprising, isn’t it?
As fiduciary advisors, we’re legally and ethically bound to do the opposite: always put your best interests at the center of every decision. That means:
Transparency — clear explanations with no hidden agendas or fine print.
No conflicts of interest — recommendations that align with your goals, not our commissions.
Ongoing monitoring — we don’t just set up a plan and walk away; we check in, adjust, and keep you on track as life changes.
At its core, fiduciary means trust. You can feel confident knowing your financial plan is cared for with integrity, clarity, and your well-being as the top priority.
Want to dive deeper? Read my article: What It Means to Be a Fiduciary Advisor..
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Many people don’t realize that some advisors are “captive”—they work for a single company and can only recommend that company’s products, whether or not they’re the best fit for you.
As a non-captive fiduciary advisor, I’m fully independent. That means I’m free to look at a wide range of solutions across the marketplace, with no quotas, no sales targets, and no pressure to push proprietary products. My only priority is finding what truly serves you.
Being non-captive also means:
Transparency — clear recommendations with no hidden agendas.
Objectivity — advice based on your goals, not on what a company wants me to sell.
Freedom — the ability to adapt your plan with the best tools available, wherever they come from.
At the end of the day, non-captive fiduciary means independence you can trust—so you can feel confident knowing your plan is built for your life, not for someone else’s bottom line.
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That’s a great question—and one I take very seriously. At Wise Women Prosper, you’re never dependent on just me. I lead a collaborative team alongside David and Ashley Lundberg, so your needs are supported seamlessly, even if I’m away.
All investment accounts are securely housed at Fidelity, giving you 24/7 online access to view your accounts and plans, along with Fidelity’s customer service team for additional support. I also make sure every client has their login and sign-in information organized and accessible, so you’re never left without what you need.
Wise Women Prosper is affiliated with Foundations, a Registered Investment Advisor headquartered in Phoenix. Foundations was recently named the #4 RIA in the country by USA Today, with more than $8.5 billion in assets under management. I’m proud to be one of their 250 advisor partners, collectively serving over 50,000 clients nationwide.
I also maintain a business succession plan that I review and update regularly to ensure continuity of service. Your peace of mind is my priority, and I’m always here to answer questions about how your plan will be cared for—today and in the future.
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Absolutely not. Your trust means everything to us, and we take our responsibility to act with integrity very seriously. Neither I nor David Lundberg, our portfolio manager, have ever been disciplined for any unethical or improper behavior.
We believe in full transparency, which is why we invite you to see our official records for yourself:
With Wise Women Prosper, you can feel confident knowing your financial plan is cared for with honesty, accountability, and your best interests at heart.tem description
You are warmly invited to reach out—we’d truly love to hear from you! Whether you’d like to ask a question, learn more about our workshops, or simply start a conversation about your retirement dreams, we’re here for you.
You can give us a call at 928-582-7661 or just fill out this form—whichever feels easiest for you. We’ll respond as quickly as we can.
This is your invitation to take the first step toward designing a retirement you’ll truly love—and we can’t wait to connect with you.
