
Meet the Team at
Wise Women Prosper

Veronica Aguilera | Wealth Advisor & CEO
Growing up in a large extended family that celebrated together and supported one another through life’s challenges, Veronica learned early on that true wealth isn’t just about money—it’s about love, connection, and living a life of meaning.
Her professional journey began in Los Angeles as a bank teller, later advancing to a wealth management private banker at a local bank. She went on to a major financial firm, where she gained the knowledge and experience that would one day allow her to create her own practice. Driven by independence and a desire to make a greater impact in her community, Veronica founded Wise Women Prosper with a clear mission: to empower women to create secure futures for themselves and their families.
Today, Veronica empowers women retain their independence in retirement through personalized retirement plans that honor what matters most to the women she serves. For Veronica, true prosperity isn’t measured in dollars, but in the confidence to live fully and the freedom to create a life you love. Her work is devoted to helping women step into retirement secure, strong, and free to enjoy what they’ve worked so hard to build.
David and Ashley Lundberg
As Operations Officer, Ashley Lundberg is the bright, cheerful presence our clients know well. She’s the one making sure appointments are confirmed, events flow seamlessly, and everyone feels welcomed. With a Master’s degree in Business Leadership, Ashley’s organizational expertise keeps our team strong and steady.
Her husband, David Lundberg, brings his discipline and precision as Portfolio Manager. A Marine Corps combat veteran wounded in Iraq, David returned home determined to succeed, earning dual MBAs in Finance and Criminal Justice. His passion for numbers isn’t about charts alone—it’s about turning financial strategies into lasting retirement freedom for our clients.
Ashley and David together reflect both the strength and heart of Wise Women Prosper: operational excellence paired with financial vision, all in service of the women and families we guide.
Pricing
At Wise Women Prosper, we believe financial guidance should be clear, fair, and free of surprises. That’s why we’ve outlined our planning options in plain language—so you can see exactly what fits your needs and how we can support you. The power is in your hands to choose the level of partnership that feels right for your life and goals.
Plan & Protect
Designed for women seeking clarity without ongoing support
Flat, one-time fee starting at $3,000
Includes:
✔ One-time retirement income plan
✔ Tax-efficient withdrawal analysis
✔ Social Security claiming strategy
✘ Ongoing implementation not includedNo ongoing support, but the fee can be applied toward AUM if you later become a full-service client
Best for DIY investors or those already working with another firm
One-Time Planning Engagement
Partner & Prosper
For women with $600K+ in investments who want full-service financial guidance and partnership
Tiered % of assets under management: $6,000 – $20,000/year depending on portfolio size
Includes:
✔ Investment management
✔ Tax-efficient withdrawal strategy
✔ Social Security & Medicare planning
✔ Retirement income planning
✔ 2–3 in-depth review meetings per year
✔ Ongoing phone and email access for life changesOngoing support included with proactive annual planning, real-time strategy updates, and adjustments
Best for women who want a trusted partner to stay actively involved in their long-term plan
Comprehensive Wealth Management
Steward & Sustain
Complex Financial Planning
For women with real estate holdings, business interests, or multi-generational wealth and estate needs
Custom fee starting at $8,000 (one-time); ongoing support available for an additional annual fee
Includes:
✔ One-time analysis of complex financial structures
✔ Real estate income strategies
✔ Business transition planning
✔ Multi-generational wealth designOngoing support is optional; clients may choose one-time planning only, or add AUM-based annual support for complex needs
Best for clients with dynamic or layered financial lives seeking deep strategic planning and coordination
What About Annuities?
From time to time, and as part of our fiduciary duty, we may recommend a fixed or fixed indexed annuity when it’s the best way to create the income guarantees you need in retirement. If that’s the case, we’ll explain exactly why it fits your plan and show you the best options available.
For transparency, the annuity company—not you—pays us when you choose one of these products. That’s simply how annuities are structured. It doesn’t make them any less valuable as a tool; it just means they work differently than managed accounts. And because we put your interests first, we never “double dip” by including annuities in your assets under management fees.

A Journey We Take Together
Process
When choosing to work with Wise Women Prosper, you’re not entering into a one-size-fits-all process — you’re beginning a partnership. Our approach is designed to bring clarity and confidence to your financial life while honoring your values, your story, and your dreams.
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Our first step is a relaxed, no-pressure conversation where we both get to see if working together feels like the right fit. You’ll learn about our approach and how we guide clients, while we listen to your goals and needs to determine whether Wise Women Prosper is the best partner for you. When helpful, your spouse or partner is encouraged to join so we can explore your future together.
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First Meeting – Discovery & Vision
We start with you — your story, your values, and your vision for the future. This conversation helps us understand what’s most important in your life so we can design a plan that reflects your dreams. You’ll leave with a sense of clarity and excitement, knowing your goals are the foundation of everything we’ll build together.Second Meeting – Get Organized
Next, we’ll take stock of where you are today. By gathering your financial details — assets, liabilities, income, and expenses — we’ll create a clear snapshot of your current position. From there, we’ll design a cash flow plan that connects your day-to-day decisions with your bigger goals, giving you both structure and peace of mind.Third Meeting – Strategy Session
With your financial picture complete, we’ll start shaping strategies to help you reach your goals. We’ll cover retirement income options, risk management, and tax-efficient approaches. Most importantly, we’ll review everything together, inviting your input at each step. This isn’t a one-size-fits-all plan — it’s a thoughtful, flexible strategy built with your voice at the center.Fourth Meeting – Implementation & Welcome
This is where your plan becomes action. We’ll outline the steps for putting your strategy in motion, from investment choices to aligning resources with your priorities. You’ll gain confidence in knowing exactly how to move forward — and you’ll officially be welcomed into the Wise Women Prosper community.Continuing Support – As Needed
After your plan is launched, we’ll continue to walk beside you. Whether it’s a periodic review or addressing new questions as life changes, we’ll be here to ensure your plan evolves with you. Our commitment doesn’t end with implementation — it grows with every stage of your journey. -
After the foundation is in place, our work shifts into an ongoing rhythm. We’ll meet three times a year to review your plan, track your progress, and adjust as life unfolds. These meetings give us the space to celebrate wins, course-correct when needed, and ensure your financial resources continue to support what matters most to you.
Of course, life doesn’t always fit neatly into a calendar. If something is weighing on you, or if a new opportunity or challenge arises, I want to be your first call. You’ll always have unlimited email support, and we can schedule extra calls or meetings whenever you need them. Think of me as a steady partner you can lean on — whether it’s for big decisions or the little “Am I doing this right?” moments.
In between, I’ll also check in with you by email to touch on important updates and make sure the finer details of your strategy stay aligned with your bigger picture.